You work in an international organization, are part of a global team or would like to integrate a foreign employee in your team in Germany? Maybe you have already experienced first misunderstandings in the collaboration with business partners and colleagues from different cultural backgrounds?
Key aspects are:
- What is culture, and how does it shape our perception and our behaviour?
- Intercultural communication: avoiding misunderstandings and frustrations
- Decision-making processes, relationship building and feedback rules from different angles
- Dealing with different expectations and with conflicts
- What constitutes successful intercultural co-operation?
Practical examples and interactive exercises
In the intercultural training, you will learn through practical examples and engaging exercises how to sharpen your perception of culture-specific behaviour and react in a culturally competent way. In the workshop you will have many opportunities to test the techniques presented and to experience them directly.
My own intercultural experiences
In the 1990s, I worked as a sales manager for a German company and visited customers in Italy, Spain, and Portugal. Today I realize how much I would have benefited from an intercultural training for building up solid and successful customer relationships.
Over time I realized how important it was for this customer to first build up a personal relationship with me and establish a basis of trust before engaging in a business relationship.
Had I had more intercultural knowledge, I would have adopted a completely different strategy: at the beginning I would have invested in building up a trusting relationship in order to benefit from this personal trust in the subsequent business deals. Co-operation und profit on both sides could have been achieved instead of frustrations and tensions.
Listen to an interview with me about my intercultural experiences while working in international sales:
I particularly enjoyed the practical information, the interactive exercises, the whole dynamic of the group. Ms Brandes did an excellent job, it was very enriching.